Enterprise Constituent Relationship Management (ECRM) is the business owner of the University of Minnesota’s enterprise CRM platform, currently powered by Salesforce technologies. Among ECRM’s primary responsibilities is ensuring strategic roadmaps, data governance, and business user implementation support to enhance adoption, reporting, data quality, and business efficiencies.  

University of Minnesota CRM Vision

The University of Minnesota can use its investment in Salesforce CRM and Marketing Cloud to develop and foster life-long meaningful relationships between the University and its constituents through personalized service that drives discovery and illuminates the University mission.

What is a Constituent Relationship Management (CRM) system?

CRM is relationship centric technology that allows all the relationship and engagement information about University of Minnesota constituents to be in a central location. It is developed to integrate with systems of record so that the relationships can be viewed outside of typical data silos and data can be turned into action for use in marketing, communications, service, analytics, apps, and ultimately constituent success. Email [email protected] for more information.

EDMR helps everyone get the full value from the University’s data, reporting, and information assets through our four goals of shared data, understanding, tools, and development. Learn more about Enterprise Data Management and Reporting (EDMR)

USAS has been in the business of data collection, processing, analysis and reporting for over 90 years. Our diverse specialty areas include survey research, student rating of teaching, course exam scoring, and K-12 assessment. Learn more about University Survey & Assessment Services (USAS)

MyU is the University of Minnesota's enterprise portal, delivering many services to our students, faculty, and staff. MyU gives the University community a personalized, user-focused web experience in support of the University's mission of teaching, research, and outreach. Learn more about MyU Portal

UDIR collects and analyzes data to provide information for institutional planning, policy formation, and decision-making. Among UDIR's primary responsibilities is ensuring the integrity of the data it provides to University decision-makers, governmental agencies, and other internal and external constituencies. Learn more about University Data and Institutional Reporting (UDIR)